This year 2013 saw the last print run of the hospital formulary & prescribing guidebook. For OLCHC we delivered iOS, Android and Tablet apps together with a content management and ongoing support. The platform and applications are now being rolled out to additional hospitals.

We’ve been pioneering mobile within DIAGEO since 2004 and we were delighted to get the call up again this year for Arthur’s Day. Mobile accounted for a whopping 57% of all votes for VFYL and within that SMS accounted for 40% of the votes. Like email, you can’t write off good old SMS.

When you’re selling over 48 million cases of Whiskey people are going to be searching for you on smart phone so, when the chance to design their desktop site for mobile we jumped at the chance.

We try and eat our own dog food here at R2S so we developed an iBOOK app with Behavior and Attitudes as our research partner. The research, design and app development cost around 15k and resulted in over 30k in direct new business.

We live and breathe mobile; social mobile, mobile commerce, mobile web, tablets, apps, search, mobile media, location and even good old SMS, email and lately responsive web.

For Vodafone’s activation of their comedy sponsorship we created an augmented reality treasure hunt, a sound-board game that heckled you back, Twitter & Facebook integration, video, & an events planner with push notifications. We also made a 6-foot QR code made out of hedging (you could scan it too)!