Are you looking for some digital marketing inspo? Well look no further! Here is a list of all the new and exciting things we’re taking inspiration from here at R2S this week!
1. Microsoft and Mobile on the Rise
Following the buzz that surrounded the first Amazon Go store in Seattle, Microsoft have revealed they are developing a new technology that will eliminate cashiers and check-out lines. This technology will provide traditional supermarkets and retail outlets the opportunity to compete with the futuristic Amazon Go. It is believed that Microsoft are considering using their new technology on smartphones at the POS. With the use of mobile devices increasing in popularity, digital marketing is more important than ever before. Interested? Check out the full story here.
2. Old Brand, New Ideas
The first federally licensed distillery in eastern Tennessee, Ole Smoky Distillery, inspired us here at R2S with their most recent digital marketing campaign. The whiskey brand used Facebook to reach 21-34 year olds during a two month campaign from November-January 2018. The distillery promoted their Ole Smoky Moonshine as the best way to start a party. Using mobile-first videos and photo ads to demonstrate how Ole Smoky Moonshine gets the party started, they experienced an incredible 12 point surge in brand awareness amongst other results. This brand may be old, but they’ve definitely given us something new to think about. Read more about Ole Smoky Distillery’s success here.
3. Facebook, Augmented Reality and Michael Kors.
Once again Facebook is inspiring us this week! Facebook has added a new A.R ad feature to their news feed and Michael Kors is the first brand to give it a go. With a ‘tap to try it on’ feature, Facebook users can tap the ad to try on a pair of Michael Kor’s sunglasses using augmented reality. While this type of A.R has been used before by Sephora and Bobbi Brown, it is the first time it has appeared on Facebook. Facebook’s decision to use A.R reinforces what we’ve all been thinking, that A.R is the future of digital marketing. Read more about Michael Kor’s A.R advertisement here.