ORIGINS

HERE'S OUR STORY

RETURN2SENDER was founded in London in 2001 by Donald Douglas & Mark Mulhern who both left their jobs in advertising to help set up  ContactDetails.com, The Social Networking Company (basically a mobile version of LinkedIn).

 

While working at ContactDetails platform they noticed a feature within the platform which enabled users to publish mini status updates and retrieve contact information via SMS.

 

Without getting too technical this 'texting in and getting something back' provided the idea to create a company which would help advertisers make their outdoor advertising work harder. 2011 marks our 10th birthday and we've evolved to become a Digital Agency specialising in mobile..

 

With our social networking background we're doing more social stuff. 'Isn't everyone' I hear you say? We think there's a massive opportunity in helping advertisers harness the power of mobile and social media 'at or near the point of purchase'.

RTN2SNDR

We called ourselves RTN2SNDR (now RETURN2SENDER) because when we started off we believed that any mobile communication would need to be 'user initiated' and building a mobile strategy would be all about the 'value exchange' of getting consumers to make the first move..(on the assumption that there would be something of value in return. Implicit in this, is of course a 'return' to our clients as well).

We also believed that the push model of DM or the interruption model of TV would never apply to 'personal' mobile.

The technology has moved on a bit, but the behaviours are still the same and this whole idea of mobile interacting with everything around you (your digital cursor) is actually even more valid these days.



THANK YOU VERY MUCH

We got stuck with the whole Elvis thing but at least you won't forget our name!