Appy Days!

There’s a reason that apps dominate people’s mobile media usage: you simply cannot beat the experience of an app.

A nice app is absolutely the perfect place to showcase your business, deliver amazing customer service, or create a really nice brand experience. 

We do apps for 3-week in-store promotions and apps for 1-day festivals. TV companion apps, customer service apps and apps for 5-year plans. We do sponsorship apps and apps for pub promotions, conferences, events, apps for hospitals, law firms, banking, insurance, telcos, FMCG, Pharma, tourism sites, and big fun, innovation apps for campaign launches. 

Check out our portfolio below of some of the app projects we have delivered. 

 

 

 

Portfolio

We have 12 years of designing, building and promoting apps for a range of clients and sectors.

We have developed apps for the following sectors and segments:

  • Telco ( Vodafone Comedy App, Vodafone Game Day App, Vodafone Connect To Charity App) 
  • Legal ( A&L Goodbody HR Law App, CPD App, GDPR App) 
  • Medical ( HSE/ OLCHC Apps, Tallaght Hospital App, Eye & Ear Hospital App, Hermitage Hospital App)
  • Insurance ( AVIVA Health Mate App, Hospital Accounting Services App) 
  • FMCG ( Jameson Pub Voucher Apps, Coca Cola iBeacon App, Carlsberg Football App, Carlsberg Comedy App, Guinness Racing App, Guinness Open Gate Brewery VR App) 
  • Retail ( Tesco Price Checker App, Vodafone Offers App,) 
  • Travel & Tourism (Aer Lingus Scan & Win App, Visit Cavan Apps) 
  • Sports ( Official GAA App)
  • Banking ( Bank of Ireland Youth App, bank Of Ireland Enterprise Town SME App) 
  • Charity (ISPCC App, Pine2Pink Augmented Reality App) 

We have 12 years of designing, building and promoting apps for a range of clients and sectors.

We have developed apps for the following sectors and segments:

  • Telco ( Vodafone Comedy App, Vodafone Game Day App, Vodafone Connect To Charity App) 
  • Legal ( A&L Goodbody HR Law App, CPD App, GDPR App) 
  • Medical ( HSE/ OLCHC Apps, Tallaght Hospital App, Eye & Ear Hospital App, Hermitage Hospital App)
  • Insurance ( AVIVA Health Mate App, Hospital Accounting Services App) 
  • FMCG ( Jameson Pub Voucher Apps, Coca Cola iBeacon App, Carlsberg Football App, Carlsberg Comedy App, Guinness Racing App, Guinness Open Gate Brewery VR App) 
  • Retail ( Tesco Price Checker App, Vodafone Offers App,) 
  • Travel & Tourism (Aer Lingus Scan & Win App, Visit Cavan Apps) 
  • Sports ( Official GAA App)
  • Banking ( Bank of Ireland Youth App, bank Of Ireland Enterprise Town SME App) 
  • Charity (ISPCC App, Pine2Pink Augmented Reality App) 

Approach

Our Approach to app design , development and promotion:

Here is a simple step by step guide for a typical app project: 

  1. Discovery & briefing:  we understand your business business goals, brand promise and purpose
  2. Audience/Target Consumer: we align your goals with customer needs for a potential app
  3. Stage 1 response: We present app concepts and functionality based on briefing and audience need
  4. Client feedback: and suggestions based on Stage 1
  5. Stage 2 response: & documentation of functional requirements, project plan, timings & dependencies
  6. Design: wireframes and stage 1 designs showing user interface, user flows
  7. Production: App development, feedback, enhancements, rigorous testing across  devices and platforms
  8. App/digital marketing plan: ASO, analytics testing and launch plan to integrate with wider business & comms
  9. Launch: deployment, feedback, re-testing, enhancements based on initial KPI’s and objectives

 

Promotion

You Must Promote Your App. 

Sounds obvious right?

There’s a reason why many apps are downloaded once and then deleted – many of these apps are not being supported beyond the initial app launch.  

A good app project will also be supported with an app marketing plan.

By using in-app messaging, external app notifications, App Store Advertising & App Store Optimisation , Email, Social integration, Google Adwords, SEO,  and integrating the app with paid, owned and earned channels we ensure that you are maximising your chances of making your app project a success.

Our App Marketing Team can help your business devise an app marketing programme to ensure your app continues to deliver value for your business and your customers.

 

 

 

 

 

 

Analytics & reporting 

Another key component in a successful app project is the inclusion of a robust analytics solution within the app as well as a good push notification and in app messaging platform. 

By combining good analytics with ongoing in app communications we can track the metrics that matter and keep your exiting app customers using your app. 

Simple tactics such as nice on-boarding, competitions and rewarding user feedback, re-affirm your customers decision to initially use and continue using your app.

Augmented Reality is a great way to connect your app to the real world.

One of the most interesting features of an app is it’s ability to ‘augment’ real world situations with experiences that connect with the camera on the phone for use cases involving image recognition, facial recognition, gesture recognition as well as ‘Pokemon Go’ type geo applications. 

We can deploy simple Augmented Reality experiences into the app so that you can connect your app to the real world.

For example by scanning a company logo on a letter exiting app users could play a game, or learn about a new product offering or even enter a competition by using a filter or mask.

 

 

 

SMS Marketing & Digital Marketing 

We also provide the following services:

  1. SMS Marketing & Text & Win campaigns
  2. Website design and landing page development for app launches 
  3. Video and content creation for social channels 
  4. Email marketing 
  5. Search Engine Optimisation for app discovery and launch
  6. Adwords, Facebook/Instagram Marketing 

 

 

Let's Discuss Your Next App Project

If you’ve an app project you need help with we'd love to hear from you. Or if you'd just like to meet up for a quick coffee to see what the options are do not hesitate to get in touch via info@Return2Sender.ie

Contact us