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AR VR & QR interactivity for your packaging, POS, events, retail outlets and advertising

There’s a couple of ways you can use AR, VR ad QR codes to create nice interactivity between your packaging, POS, advertising, event or retail outlet. First of all though some definitions: 

 

Augmented Reality (AR) is different from Virtual Reality in that AR uses the ‘real world’ as its canvas and what you see with AR has the ‘real world’ as its background.

 

VR is totally immersive. You enter the world that is dictated by what you see on the headset or goggles that you wear. AR is much more scalable for advertisers – all you need is an AR app and a smartphone ( of course you might say, well, you can technically, put a smartphone into a VR headset,  but, we think that’s not really the same!). 

 

AR tends to make use of location in a clever way. Pokemon Go is the poster child of AR. Some our own location and non-location examples include:

 

Jamescan: we created an app for Jameson where users could scan the logo on the Jameson bottle and see the bottle come to life with animation and clickable holograms. If you clicked on the holograms you can learn more about the John Jameson story and get cocktail recipes.

 

Vodafone Comedy: we created an app for Vodafone Comedy Festival where users could hold their phone up beside designated locations (comedy tents) to try and catch some of the characters from the ads. If you caught a character you could win free tickets.

 

Guinness Open Gate Brewery (OGB): we created a VR app where stakeholders could insert their phone into a VR headset and walk around the OGB and discover animated overlays, images, and videos.

 

QR codes are those black and white matrixes you see on posters and packaging. Previously you had to get an app to scan a QR code but now with iOS 11 the iPhone now comes pre-installed with a QR scanner within the camera of the phone.

 

Consumers can now simply point the camera at your packaging and trigger a video, SMS or website. As well as this, consumers can use Snapchat, Facebook Messenger Instagram or even Shazam, interact with your brand to scan, win or experience.

 

The uses for AR and QR codes are endless from mobile vouchers to ticketing to promotions, corporate events, games, geo-filters, treasure hunts, and even customer service. We cater for all campaigns and budgets! Here’s an AR treasure hunt here we made a while ago showing location and iBeacons in action. Worth a look click here!

 

Services

App design, development, Marketing

Did you know that people spend most of their media time on mobile using apps? 

We love developing apps for all types of businesses and all budgets. 

We do apps for 3-week in-store promotions and apps for 1-day festivals. TV companion apps, customer service apps and apps for 5-year plans. Sponsorship apps and apps for pub promotions, apps for hospitals, law firms, insurance, telcos, FMCG, pharma companies, tourism sites, and big fun, innovation apps for campaign launches. We also build our own apps ( when we’ve time). 

In tandem with this, we also run ongoing App marketing campaigns, as well as app analytics, app engagement and push notification programs to ensure your app is being used and reused. 

This has increasingly become an even more important component of our remit as app specialists – especially as clients start to allocate more budget to their app strategy in line with apps becoming a bigger part of their customer offering. 

We have developed iOS, Android and tablet apps for DIAGEO, Vodafone, Coca Cola, Pfizer, A&L Goodbody, AVIVA, Bank Of Ireland, Cavan County Council, Ogilvy, ii, Goosebump & Kerry Foods, Aer Lingus, Tallaght Hospital, The Hermitage, OLCHC, Offical GAA App, Ebow, Entertainment.ie

Please check out our dedicated section on App Development and App Marketing here

 

App Marketing

There’s a reason why many apps are downloaded once and then deleted – many of these apps are not being supported with ongoing communications such as in-app messaging, App notifications, App Store Advertising & App Store Optimisation, Email, Social integration, Google Adwords, SEO,  and integration with paid, owned and earned channels.

Our App Marketing Team can help your business devise an app marketing program to ensure your app continues to deliver value for your business and your customers.

Please check out our dedicated section on App Marketing here 

SMS still delivers the best ROI of all Mobile Marketing tools.

Peer to peer SMS may be in decline but the business uses for SMS are actually increasing year on year.

From Text and Win campaigns, to customer feedback, voting, notifications, alerts and even bite sized content – SMS yields the best ROI of all mobile marketing technologies.

We have over 16 years developing SMS services and we provide SMS services in UK, ROI, Northern Ireland, Australia and mainland Europe. We love a challenge and can also conceive and develop bespoke SMS services aligned to your business objectives.

We can also provide you with a log into our Easytext bulk SMS product to help you schedule, plan and send bulk SMS messages to your customers.

Please check out our dedicated section on SMS Marketing here 

Some of our current customers for SMS include Bank Of Ireland, Jurys’s Doyle, Tesco, Guinness, Kildare Village, Coca Cola, & Vodafone.

Websites and Web Development 

We can cater for all your web design and web development needs from small cost effective microsites that support promotions and or SMS campaigns to medium sized and large multi-page websites.

All web design and back end web development is done in-house and we also build easy to use content management systems as well as bespoke database applications to power your promotion, campaign or on-going brand presence online. All of our systems are tested rigorously to ensure your systems are 100% robust and secure.

As standard, our web design is responsive ensuring your site is mobile and tablet ready. And as mobile specialists, we employ all of our mobile marketing skills to ensure your website is optimized for the latest design trends as well as location, SEO, social, video, augmented reality and mobile games.

We also have extensive experience with integrating with  3rd party back end systems/APIs, mobile apps, and SMS applications. We can ensure that if required your website is integrated with these mobile technologies to ensure a powerful cross platform experience for your customers.

Mobile was born and raised in Shopper Marketing. 

And now this area is really set to explode. 

It’s hard to say where mobile begins and ends with retail and or shopper marketing but one thing is for sure mobile has a huge role to play in influencing shopper behavior at or near the point of purchase. 

In one way Mobile is not very digital at all. Traditional digital like email, banner ads, pop ups and websites feel like it was made for a bigger screen. Even search is playing catch up.

Whereas mobile ( messaging apps, SMS, apps) is much more bite sized and tailored to the device and when done well its optimized for location ( in-store, at a stadium, watching TV). 

Mobile Marketers can learn a lot from ‘below the line’ and the shopper mindset of understanding how to ‘intercept’ consumers on the move by making it as easy as possible to get them to take action and crucially making something useful, fun or incentivising with rewards or prizes.

A lot of what we’ve  learned, we have learned from working with BTL/shopper agencies and client shopper teams.

How to reach busy mums on the go? How to incentivise grumpy bar men? How to be really useful. How to do work that works for brands-shoppers and of course retailers – at the same time. What NOT to do at festivals. 

We have over 16 years with Agencies and shopper teams delivering cost effective text and win promotions, ‘bolt-ons’, scan and win campaigns, mobile ‘tool kits’, check in and win campaigns, tap and win, augmented reality, VR, mobile voucher campaigns, mobile photo printing, iBeacon campaigns, image recognition, apps, websites.. you name it we’ve done it.

Our USP here is that we know what works and where. In a busy pub? at a festival with no mobile coverage? in a shopping center? at an airport? in the cinema? at a rugby match?

All of these situations have different mobile requirements and we can tailor our mobile marketing solution to your shopper type, need-it-like-yesterday deadline, and of course, your feeling the pinch shopper budget. 

Recent Projects

Recent Projects

Aerlingus: Scan & Win App with SMS Notifications

Recent Projects

Aviva: Looking out for your health

Recent Projects

Jameson: Pub Tour & Voucher App

Recent Projects

Coca Cola: Meal Inspiration

Recent Projects

Guinness: Pro12 Text & Win

Recent Projects

Irish Youth Foundation: Celebrate Bloomsday

Recent Projects

Hermitage Medical Clinic: An App for a State of The Art Hospital

Recent Projects

Momento: Share Snaps & Stickers to Get Free Prints

Contact us about AR, VR and QR codes

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