AR VR & QR interactivity for your packaging, POS, events, retail outlets and advertising
There’s a couple of ways you can use AR, VR ad QR codes to create nice interactivity between your packaging, POS, advertising, event or retail outlet. First of all though some definitions:
Augmented Reality (AR) is different from Virtual Reality in that AR uses the ‘real world’ as its canvas and what you see with AR has the ‘real world’ as its background.
VR is totally immersive. You enter the world that is dictated by what you see on the headset or goggles that you wear. AR is much more scalable for advertisers – all you need is an AR app and a smartphone ( of course you might say, well, you can technically, put a smartphone into a VR headset, but, we think that’s not really the same!).
AR tends to make use of location in a clever way. Pokemon Go is the poster child of AR. Some our own location and non-location examples include:
Jamescan: we created an app for Jameson where users could scan the logo on the Jameson bottle and see the bottle come to life with animation and clickable holograms. If you clicked on the holograms you can learn more about the John Jameson story and get cocktail recipes.
Vodafone Comedy: we created an app for Vodafone Comedy Festival where users could hold their phone up beside designated locations (comedy tents) to try and catch some of the characters from the ads. If you caught a character you could win free tickets.
Guinness Open Gate Brewery (OGB): we created a VR app where stakeholders could insert their phone into a VR headset and walk around the OGB and discover animated overlays, images, and videos.
QR codes are those black and white matrixes you see on posters and packaging. Previously you had to get an app to scan a QR code but now with iOS 11 the iPhone now comes pre-installed with a QR scanner within the camera of the phone.
Consumers can now simply point the camera at your packaging and trigger a video, SMS or website. As well as this, consumers can use Snapchat, Facebook Messenger Instagram or even Shazam, interact with your brand to scan, win or experience.
The uses for AR and QR codes are endless from mobile vouchers to ticketing to promotions, corporate events, games, geo-filters, treasure hunts, and even customer service. We cater for all campaigns and budgets! Here’s an AR treasure hunt here we made a while ago showing location and iBeacons in action. Worth a look click here!