Mobile Inspiration 2018- Scroll & Scroll.
October 2018: If you’re looking for some great examples of mobile marketing to get you inspired you’ve come to the right place.
You can bookmark this blog post because this is where we will be regularly posting new and interesting stuff that has caught our eye!
What better way to kick off than to take a look at the winner of this years Cannes Mobile Lion 2018.
The Corruption Detector App was the most downloaded app in Brazil.
What separates Mobile Marketing From Digital Marketing?
Well, from our perspective there’s a few things that make mobile unique and slightly different from say digital marketing.
- On the go mobile. The activity tends to work only when people are on the move. An AR treasure hunt like Pokemon go is a good example of on-the-go mobile-marketing.
- Contextual: The brand experience integrates or replies on with the location or context. Tapping an NFC enabled piece of point of sale is a good example of that or using your phone to play a game on a bus shelter to win a prize.
- Personal: This is often over looked. Your phone is first and foremost your personal device and if say a brand wants to message someone or send them a push notification it has to be really personalised, relevant, non spammy. The type of display advertising that you see on your feed wouldn’t be tolerated in a messaging environment ( which kinda explains why Facebook has thus far failed to monetise Messenger WhatsApp so far).
The final word below goes to the Cannes Lions Judges..