In an effort to become friendlier and more current Facebook has recently been launching a series of initiatives ( cards, filters, emoji) around major messaging days such as Valentine’s Day and Chinese New Year.
This makes sense considering in SMS land the big messaging days tended to be New Years Eve, Christmas Day and yes Valentines Day. This also presents a major opportunity for brands to be part of the messaging conversation on those days ( ‘say it with Galaxy Chocolate’ for example).
Interestingly Facebook reports a 25% increase in life events compared to 2 weeks earlier. Awwww..