‘Location changes everything. It changes the inputs and the outputs’.
One of the hot topics in Mobile Marketing has always been Geo Targeting, Geo fenced notifications or Location Based Marketing.
The ability to reach your customer with the right message in the right place has long been considered Marketing nirvana and for obvious reasons.
A recent stat quoted at the APMC seminar in Dublin from the Shopper Agency, Geometry UK, stated that only 11% of shoppers DONT want to receive in-store offers on their phone.
Think about it, you walk in-store ( to what is, lets face it a very cluttered environment) and you get a message on your phone informing you of all of the fun, useful and money off items waiting for you around the store. Who wouldn’t want that?
Assuming its all relevant and understands your preferences.
You don’t need to be in-store either to receive geo-fenced app notifications.
Look at the example here from the artist formerly known as Hailo. You’ve just hailed a cab without using the app, but the clever, organised, big data people in Hailo know that you’re in one of their cabs. So, they ping you a message to say ‘ hey, you can still pay with Hailo’ ( and they make a sale or small commission).
We can help you advise on the best ways to get your brand or product noticed at or near the point of purchase using technologies such as Geo Fenced App Notifications, Geo Targeted SMS, iBeacons, Eddystone Beacons, Chrome Extensions and of course optimizing your brand or business for Google Search, Facebook and Snapchat.