Here’s a great case study on the McDonald’s App from McDonald’s Spain.
The video explains how McDonald’s developed a personalised loyalty app experience that rewarded gold,
silver and bronze users with offers, incentives, and personalised menus over a 4 week period.
The overall app experience is completely integrated with all of their point of sale systems for QR code
and receipt scanning so that every time the McDonald’s consumer makes a purchase they are aggregating points
in the app. These points can be used against additional purchases within McDonalds as well as McDonalds loyalty
partners ( Music, Film Fashion etc.). This is brilliantly executed campaign showing what you can achieve when your
of sale and ordering systems are integrated with your app. Bravo!