Mobile was born and raised in Shopper Marketing.
And now this area is really set to explode.
It’s hard to say where mobile begins and ends with retail and shopper marketing but one thing is for sure mobile has a huge role to play in influencing shopper behaviour at or near the point of purchase.
In one way Mobile is not very digital at all. A lot of what we’ve learned, we have learned from working with BTL/shopper agencies and client shopper teams. How to reach busy mums on the go? How to engage with grumpy bar men? How to keep retailers on side. What NOT to do at festivals.
We have over 16 years with Agencies and shopper teams delivering cost effective text and win promotions, ‘bolt-ons’, scan and win campaigns, mobile ‘tool kits’, check in and win campaigns, tap and win, augmeted reality, VR, mobile voucher campaigns, mobile photo printing, iBeacon campaigns, image recognition, apps, websites.. you name it we’ve done it.
Our USP here is that we know what works and where. In a busy pub? at a festival with no mobile coverage? in a shopping centre? at an airport? in the cinema? at a rugby match ? All of these situations have different mobile requirements and we can tailor our mobile marketig solution to your shopper type, need-it-like-yesterday deadline, and of course, your feeling the pinch shopper budget.