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In an effort to become friendlier and more current Facebook has recently been launching a series of initiatives ( cards, filters, emoji) around major messaging days such as Valentine’s Day and Chinese New Year.

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This makes sense considering in SMS land the big messaging days tended to be New Years Eve, Christmas Day and yes Valentines Day. This also presents a major opportunity for brands to be part of the messaging conversation on those days ( ‘say it with Galaxy Chocolate’ for example).

Interestingly Facebook reports a 25% increase in life events compared to 2 weeks earlier. Awwww..

Share your thoughts.