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Working alongside Irish International we created an iPad app and SMS solution for a 3 day event in Liffey Shopping Centre.  Visitors to Liffey Valley received a ‘boarding pass’ when they entered the shopping centre, then texted in a  code to enter the draw and then we sent them back a barcode boarding pass to their phones. Then they received a ‘boarding now’ SMS telling them to visit the Are Lingus area and take their seat on the mini Are Lingus plane. They then scanned their boarding pass for a chance to win tickets to one of Aer Lingus’s new destinations.