January is the time of year that people renew their Health Insurance and decide which provider they will go to. It’s also the time of year when people make new years resolutions to get fit ( and if you check the app store you’ll see that fitness apps rank very highly in the app store).
In keeping with Aviva’s core proposition of ‘looking after you’ we developed an app that literally help people look after themselves.
Features of the app included specially curated walks and guides that people could walk or run and of course a pedometer and fitness tracker so that people could track their walk or run, save, share it, graph it and analyse their performance. There were also fitness videos, health tops and app notifications, plus email and social updates to keep the app top of mind. Oh and you could also link the app to your iTunes or Spotify.
The app reached number one in the Health and Fitness section of the app store and reached number 5 in the main app store.
The app generated over 40k in PR.