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Jameson wanted to drive footfall into some of their mist valuable Dublin pubs and also secure vital point of sale visibility amongst their publicans. 

We developed The Destination Dublin Pub Tour App where people who downloaded the app were taken on a pub tour around Dublin using maps, GPS, mobile vouchers, augmented reality photo filters ( you could get your photo taken with James Joyce!). 

Everyone who competed the tour got a free voucher for a free serve of Whiskey at The Jameson Distillery in Smithfield.